purefishing.com

HTML metadata

Title: Top Fishing Gear Brands & Fishing Tackle | Pure Fishing®
Description: Explore Pure Fishing® — your destination for the world's leading family of fishing gear including Berkley®, PENN®, Ugly Stik®, Abu Garcia®, and more. Shop rods, reels, tackle, and fishing gear built for beginners to pros. Trusted by anglers everywhere.
Language: en
Canonical: https://www.purefishing.com/

Open Graph

url: https://www.purefishing.com/
title: Top Fishing Gear Brands & Fishing Tackle | Pure Fishing®
site name: Pure Fishing
description: Explore Pure Fishing® — your destination for the world's leading family of fishing gear including Berkley®, PENN®, Ugly Stik®, Abu Garcia®, and more. Shop rods, reels, tackle, and fishing gear built for beginners to pros. Trusted by anglers everywhere.

Technology

CDN: Cloudflare
CMS: Shopify

Fonts

Adobe Fonts
Google Fonts

Third-party hosts loaded (9)

cdn.shopify.com×9
fonts.googleapis.com×3
polaris.truevaultcdn.com×2
shop.app×2
static.klaviyo.com×2
cdn-static.okendo.io×1
fonts.gstatic.com×1
monorail-edge.shopifysvc.com×1
use.typekit.net×1

Registration

Registrar

CSC Corporate Domains, Inc.

Created

1999-01-11

Expires

2027-01-11 237 days left

Updated

2026-01-07

Name servers

udns1.cscdns.net
udns2.cscdns.uk

DNS records live

NS

udns1.cscdns.net
udns2.cscdns.uk

MX

10 us-smtp-inbound-1.mimecast.com
10 us-smtp-inbound-2.mimecast.com

TXT

Show 11 TXT records

klaviyo-site-verification=XV8NvE
asv=9a5f77002263c30538ec51727633b78c
0ed1fe018a58a0d402d8454ffb9c87849fe5234d66
apple-domain-verification=eVdKkwdj1dUrR6ej
docusign=3cc1d68c-09f2-41ea-901d-4edc2329a776
openai-domain-verification=dv-ciaDULFUZbo1j6HIuOlrkEsz
shopify-verification-code=mgPgyRrMNHJAWwDgtRM5QaUvILn55I
google-site-verification=5nyGt0F-ckw6_6E4c-cIxPmzEzt-VAox-ooWZheqv2Y
MS=ms65753400
7udeq32kj3ujiism87q0lr08dp
NPKEOS42TATRQ7GFRPM77057IM

Email authentication strong

SPF

v=spf1 include:_spf.mlsend.com include:_spf.qualtrics.com include:shops.shopify.com include:spf.mailjet.com ip4:52.207.191.216/32 ip4:52.148.80.45/32 ip4:40.107.244.92/32 ip4:20.85.184.132 include:spf.protection.outlook.com include:_spf.highradius.com ~all

softfail (~all)

DMARC

v=DMARC1; p=quarantine; rua=mailto:ecommerce@purefishing.com,mailto:ITsupport@purefishing.com; ruf=mailto:ITsupport@purefishing.com

policy: quarantine

DKIM

Show 5 DKIM selectors

selector1: v=DKIM1; k=rsa; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQCkwuzglj/QYFZvTjve2R1cktmSzSEt30tZSiP8VstGUXv63LC3MuCQazSEiu1dRsty0E9leWPW3YCFWC8vQG…
selector2: v=DKIM1; k=rsa; p=MIIBIjANBgkqhkiG9w0BAQEFAAOCAQ8AMIIBCgKCAQEA0B3KXIYtbocNdaONxF88LNZhK1Zy0Ka/PSRadgAJC3XjvV+iyPdG91UIEnQaihrWtA0sgFLMRD8gb+…
k2: v=DKIM1; k=rsa; p=MIIBIjANBgkqhkiG9w0BAQEFAAOCAQ8AMIIBCgKCAQEAv2aC2KjGKLOwTweBY5A9RpjsxaBXR9r7OAU6U8/zn92ivImI75naUujWbItRI/QmL1jy5PWGqLwoUA…
s1: k=rsa; t=s; p=MIIBIjANBgkqhkiG9w0BAQEFAAOCAQ8AMIIBCgKCAQEArQ5JtaktZcH6Q/SGdlrCKkHGp+Fg+yR7zOClVmabSnihrbDNjItjBbxK/g0iYyq0OGynuSVLscKou4qHM6…
s2: k=rsa; t=s; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQDE+4ESMqdZJnUMQ02HKLjZ7gCMNVep6ndwEBPLSWSONjGEr1koNvDvuk+EdJg/i98gEuUzU8dFiyfk6Qi8o6rBmV…

selectors probed

Certificate (current)

E8

from 2026-04-25 to 2026-07-24

Expires in 66 days

Full certificate history on crt.sh ↗

HTTP security headers

Header hygiene 85/100 Checked live page: https://www.purefishing.com/

present

strict-transport-security
content-security-policy
x-frame-options
x-content-type-options

findings

short HSTS max-age
missing Referrer Policy
missing Permissions Policy

Header values

x-frame-options: DENY
x-content-type-options: nosniff
content-security-policy: block-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-security: max-age=7889238